Case Studies

Strategy & language
automation for Clue

#retention and engagement #automation

The project

Clue asked the Syndikat collective to provide strategic guidance and help deploy campaigns while they were temporarily short of headcount. After a comprehensive campaign and strategic audit, we helped the team hone in on their highest leverage opportunities, provided a multi disciplined team of five to execute campaigns and dramatically increased their team’s efficiency with our fully automated language localisation and campaign reporting tools.

+55%

Uplift in users’ tracking behaviour

50hrs

p/mth of team time saved
with automation

41

Messages & experiments shipped

Strategic audit & successful experiment process

Our lifecycle audit identified opportunities to expand the channel mix at specific lifecycle stages and to optimise or cull campaigns for greater uplift and a better user experience.

We coached their team on campaign prioritisation and experimentation process using our automated ideation and reporting backlog tool.

Five collective members- strategic lead, copywriter, designer and two CRM marketers- built and deployed over 40 email, push & IAM campaigns with single message uplifts of +27%, +53%, +55% and +57% in prompting users to track their cycle activity.

Automated language localisation for messages

Clue also needed to increase their efficiency with better automation as their system for deploying translated marketing notifications was manual, unscalable and prone to technical issues. 

We developed a new process to render localised copy and images into message templates using a custom built api to integrate their CMS with their translation agency. This eliminated 15 hours of manual work per month for each team member and powered 35 different message templates for 18 different languages across multiple marketing channels including mobile in-app messages and email.

"Really glad we chose you and your network to work with. The team was super impressed and everyone involved learned a lot. Much appreciated! Great work, insight, knowledge and collaboration"

Head of Growth, Clue