Case Studies
Optimising reach
and retargeting for
Native Instruments
#ecommerce
The project
Native Instruments needed to integrate a new CRM system together with guidance on lifecycle marketing strategy and campaign experiment process for their ecommerce business. After creating a lifecycle and segmentation strategy, we engaged in a deep dive optimisation on existing campaign configuration, provided campaign executional support and ran many successful experiments.
+100k €
Additional revenue
+43%
Increase in unique
recipients
+10%
Incremental retargeting revenue
Optimising reach by auditing segmentation
CRM lifecycle campaigns commonly suffer from under delivery problems that significantly inhibit realised revenue. These can be fixed with careful analysis of martech.
From fixing message configuration errors and abandoned cart message delivery failures we recaptured huge sums of lost revenue that added significantly to Native Instruments’ bottom line. We also increased subscriber reach by 43% by rectifying data sync and over-segmentation issues.
Post-click abandonment retargeting experiment
Using data from other successful high intent automations as the insight for the idea, we ran a simple experiment to target those who clicked but didn't purchase with a sales email.
Over a one month seasonal sales period we proved an incremental revenue increase of +10%, generating tens of thousands of additional revenue with this one experiment. This successful automation experiment was subsequently planned for rollout across all campaigns.
"We can't thank you enough for your incredible work. You have influenced, shaped and supported the CRM and lifecycle team in so many different stages."
Senior Director Growth, Native Instruments