Identification of CRM program gaps through deep data analysis. Mapping messages to key metrics. Creating message retention & subscription strategy from scratch.
Ideation, scoping, building & deploying of messages. Design & copywriting of email, push, in-app & all message formats. Thorough testing and QA.
Workshops to help your CRM team increase their efficiency through process-driven experiment selection, design, evaluation & iteration. Guiding teams to drive incremental impact.
Language localisation and custom message content to templates via api. Badging and gamification programme delivered by your CMS. Voucher value, timing, and frequency optimisation. Custom in-app message & email template creation.