Strategy, metric & messaging audits

Identification of CRM program gaps through deep data analysis. Mapping messages to key metrics. Creating message retention & subscription strategy from scratch.

Lifecycle campaign creative & execution

Ideation, scoping, building & deploying of messages. Design & copywriting of email, push, in-app & all message formats. Thorough testing and QA.

Campaign process & experiment coaching

Workshops to help your CRM team increase their efficiency through process-driven experiment selection, design, evaluation & iteration. Guiding teams to drive incremental impact.

Automation tools & specialised services

Language localisation and custom message content to templates via api. Badging and gamification programme delivered by your CMS. Voucher value, timing, and frequency optimisation. Custom in-app message & email template creation.

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