Case Studies
Revamping engagement strategy
#ecommerce
Back Market project
Back Market is the global leader in refurbished electronics. In 2024 they brought in Syndikat to accelerate their engagement strategy. We staffed 7 Braze consultants, and the mandate grew from CRM into company-wide personalization: scalable canvases covering every market, a full lifecycle revamp from welcome to retargeting, personalized product recommendations across all touchpoints, incentive and promo-code campaigns on every channel, interim leadership of the Engagement team, and an AI shopping assistant scaled from a Braze POC to a key experience on app and web.
1.2M
Estimated annualized $GMV generated within 4 months
50
Product & CRM experiments deployed
46h
Saved to the team from flow simplification & automations
One Braze architecture for evey market
Back Market runs lifecycle marketing in 14 countries. We built it to scale as one system rather than fourteen: global Liquid templates power every flow from welcome to retargeting, and a single parameterized recommendation block, connected to Back Market’s search and recommendation engine, feeds email, push, and in-app messages.
New markets, tests, and features now ship much faster than ever before.
The AI shopping assistant
CRM lifecycle campaigns commonly suffer from underdelivery problems that significantly inhibit realized revenue. These can be fixed with careful analysis of Martech.
From fixing message configuration errors and abandoned cart message delivery failures, we recaptured huge sums of lost revenue that added significantly to Native Instruments’ bottom line. We also increased subscriber reach by 43% by rectifying data sync and over-segmentation issues.
“Syndikat’s work from the past 9 months has been pivotal to accelerate the tech and innovative streams of our customer engagement strategy at Back Market. We're thrilled to have their support in achieving our goals!”
Head of Engagement, Back Market