Case Studies

Unlocking user insights with adaptive in-app surveys

#ecommerce

Blabla car project

BlaBlaCar, the world's leading community-based travel network. They wanted to evolve beyond one-page in-app surveys and create multi-step, dynamic surveys that adapted to user responses. The goal was to improve engagement, collect deeper insights, and personalize user experiences—all without requiring coding skills.

"The user friendliness of the tool makes it possible for the research team to work at the survey autonomously: this way the dependency on the CRM team is lighter, and we can deliver faster

CRM & Automation lead, BlaBlaCar

Optimizing the survey creation proces

We built a Google Sheets-powered In-App Message Survey Builder that lets non-technical teams create dynamic, multi-page surveys without manual coding.

Researchers and CRM managers fill in a pre-configured template, which auto-generates Braze-ready Liquid code and produces a fully branded, interactive multi-screen survey that drops straight into any Braze campaign or Canvas step.