Case Studies

Millions in revenue accelerating a Braze migration

#ecommerce

Chemist4U Project

Chemist4U, one of the UK's leading online pharmacies, struggled to complete a complex CRM platform migration without the required platform feature and data planning knowledge. During the migration, CRM revenue collapsed by 60%, which required urgent action . Syndikat took ownership of CRM product management, rebuilding the automation architecture and executing advanced automations to get campaigns generating millions in revenue again.

175%

CRM revenue
growth YOY

+140%

Automated journey revenue growth

+307%

Campaign revenue growth YOY

Building personalisation & channel reach

By rebuilding segmentation, journey triggers and channel integrations from the ground up, we resolved the technical challenges of integrating their complex product catalogue as Canvas Context Variables. This pulled granular product data into message templates for product personalisation to maximise conversion rates.

To increase channel reach, we implemented in-app messages to capture email and push notification opt in, driving a +179% increase in reachable audience.

Journey optimization and upskilling team

Leveraging performance from existing journeys, we identified opportunities to optimise repurchase, post-purchase onboarding and abandoned cart flows. We improved copy, timing and channel coverage, with post-purchase onboarding flows delivering 437% growth.

Lastly, we made sure that our knowledge was not siloed by hosting learning sessions for the the Chemist4u internal CRM team to continue advanced Braze execution independently of Syndikat.

“From accelerating our migration to shaping how we build and scale, Syndikat’s involvement in our success goes well beyond our initial brief. They've become integral to how we deliver as a CRM team.”

Head of CRM, Chemist4U